Rubin First Look Public Announcement Strategy

Abstract

This strategic plan is focused solely on the activities and products needed to produce significant media impact for the first image release (Rubin First Look) from the newly completed Vera C. Rubin Observatory. Later media engagements, and naming and dedication ceremonies in Chile, are planned separately. This document summarizes strategic concepts and guidance while implementation details are described in supporting documents. Rubin First Look public announcement is anticipated for the first half of 2025.
Note: while this document is written in future tense, most of described deliverables are in progress or have been already completed.